Photography

Value Proposition

Central Park Zoo provides visitors an opportunity to engage with wildlife and nature from within the urban environment of Manhattan. The park is located within a central location, easily accessible to public transportation and other major New York City attractions. Great for kids and adults alike.

Descriptors

  1. Central
  2. Tourist-trap
  3. Beautiful
  4. Convenient
  5. Unexpected

Key Attraction

Location, location, location.

Photography Focus

Central Park Zoo's most obvious selling point is its central location.

Wildlife

Wildlife photography can take two approaches: capturing wildlife in candid, everyday interactions and portrait-style, capturing the wildlife within a low-depth of field, ambient background or environment.

Interior Exhibits

Interior photos should focus on dramatic lighting, when possible, and feature one singular focal point, whether wildlife, an exhibit detail, or a visitor interaction.

Exterior Facilities

Exterior photos should showcase both the wildlife and the natural environments with equal intent. We are proud of our facilities and go to great lengths to care and maintain the exhibits and grounds. In addition, the park has the benefit of being located in the middle of Central Park. When appropriate, photography should seize opportunities to showcase this unique value proposition.

People

Photos depicting visitor interaction should capture experiences in candid, highly engaged scenes. Context is critically important; when capturing exterior engagement (sea lion feeding), be sure to capture the environment of that interaction as well. When capturing clusters of people, ensure the visitors are focused on a single point of interest. Capturing crowds of visitors is not recommended unless the intent is to showcase an exhibit or area of the park.

Photo Treatments

All photos are treated using a slight red warming filter. Tasteful contrast may be applied to bring out highlights and shadows. Photos should never appear to be heavily treated or "photoshopped." HDR photos are not appropriate.

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